CreatorsOn.tv

Multi-Party Revenue Calculator

Model the financial outcomes for a single FAST channel. Adjust the assumptions to see the potential revenue for each partner in the ecosystem.

Audience & Viewership Assumptions

Target Annual Viewing Hours The total number of hours you project viewers will watch your channel over a full year. This is the primary driver of the entire model.

Average Session Duration (Minutes) The average length of time a viewer watches the channel in a single sitting. Used to calculate the total number of viewing sessions.

Ad Revenue Assumptions

Enable Ad Revenue

Ad Load (Mins/Hr) The number of minutes of advertising shown per hour of content. This determines the total available ad inventory.

Ad Fill Rate (%) The percentage of available ad slots that are successfully sold to advertisers. A 100% fill rate is rare, especially for new channels.

Blended CPM by Region ($) CPM (Cost Per Mille) is the price an advertiser pays for 1,000 ad impressions. This varies by region.

NAEUROW

Audience Distribution by Region (%) The percentage of your total audience that comes from each geographical region. This must add up to 100.

NA %EU %ROW %

Ad Revenue Split (%) The three-way split of Gross Ad Revenue. Adjust the Distributor and Creator shares; the COTV share will update automatically.

Distributor %Creator %COTV %

T-Commerce Assumptions

Enable T-Commerce

Engagement Rate (% of Sessions) The percentage of total viewing sessions where a user engages with a T-Commerce product offer in the second-screen app.

Purchase Conversion Rate (%) Of the users who engage with a product, the percentage who go on to make a purchase.

Average Order Value ($) The average total value of a customer's shopping basket when they make a purchase.

Creator Store Sales Split (%) The percentage of T-Commerce sales that come from the creator's own store vs. generic Shopify Collective stores.

Creator (%) Our net commission on sales from the creator's own store.

Generic (%) Our net margin on sales from generic Shopify Collective stores.

Brand Sponsorship Assumptions

Enable Sponsorships

Offer Engagement Rate (% of Sessions) The percentage of total viewing sessions where a user engages with a sponsored offer (e.g., a prize draw) in the app.

Value per Engagement (CPL, $) CPL (Cost Per Lead). This is the fee a brand pays us for each user that engages with their sponsored offer.

Annual Projections (Single Channel)

Total Viewing Sessions

**Calculation:** Annual Viewing Hours * 60 / Average Session Duration. This is the total number of individual viewing instances over a year.

Total Unique Viewers (Est.)

**Calculation:** Annual Viewing Hours / 6. This is an estimate of the total number of distinct individuals who watch the channel over a year, assuming an average of 6 hours of viewing per person annually.

Total Ad Impressions

**Calculation:** Annual Viewing Hours * Ad Load * 2. This is the total number of 30-second ad spots available to be sold over the year.

Annual Ad Revenue Split

Gross Ad RevenueThe total potential ad revenue generated by the channel before any revenue splits.

Distributor ShareThe share of gross ad revenue retained by the FAST platform distributor.

Creator's ShareThe content creator's share of the Gross Ad Revenue.

Net Ad Revenue (COTV)Our share of the Gross Ad Revenue.

Total T-Commerce RevenueOur total net margin/commission from all T-Commerce sales facilitated through the second-screen app.

From Creator Stores $0

From Generic Stores $0

Brand Sponsorship RevenueThe total revenue generated from selling sponsored experiences and leads to brands via the second-screen app.

Our Total Annual RevenueOur total projected income, combining our Net Ad Revenue with the T-Commerce and Brand Sponsorship streams.

Effective CPM (eCPM) Analysis

The eCPM shows the true value of each ad impression once all revenue streams from the second-screen app are included.

Total CPM for all partiesThe effective CPM of the Gross Ad Revenue, representing the total value generated before any splits.

$0.00

Base Ad CPM (Our Share)The effective CPM we receive from our share of the ad revenue alone. (Our Ad Share / Total Impressions) * 1000.

$0.00

+ T-Commerce ValueThe additional CPM value generated by T-Commerce revenue, spread across all ad impressions.

$0.00

+ Sponsorship ValueThe additional CPM value generated by Brand Sponsorship revenue, spread across all ad impressions.

$0.00

Total Effective CPMOur total eCPM. This number represents the total revenue we generate for every 1,000 ad impressions shown, combining all revenue streams.

$0.00